The State Of Inbound
We reveal the top marketing and sales challenges and priorities businesses face today, while examining new trends and channels that will soon affect the way we all do business. Inbound continues to evolve, and this year we’re seeing two major shifts take place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
Why the changes? Well, the way people do business has changed, and companies are rising to the challenge to meet consumers where they are—whether that’s on Facebook, YouTube, in a messaging app, or on a mobile device.
This year’s report will give you the data you need to benchmark your activities against our 6,000+ respondents while also giving you insight to plan your future marketing and sales strategies.
Sounds great right!?
6. The State of Marketing and Sales
28. The State of the Business
44. Looking to the Future
58. Understanding the Modern Buyer
72. Evolution of the State of Inbound: Trend Data
74. Who We Surveyed